Harris Mortgage
Homes are very personal. Your mortgage should be too.
The Client
A Ventura-based mortgage company who originates loans and prepares each client for success with a diligent financial plan. This professional care delivers personal value by opening doors and opportunities one client at a time.
The Challenge
Creating a brand in a marketplace that is already filled with plenty of dated businesses and online flashy companies, we needed to craft a brand that was neither, yet still relevant and appealing.
The Strategy
The positioning we established for this brand was to emphasize the expertise of the founder and his great temperament as a financial guide. This personal approach complemented the professionally minimal identity of the brand to reinforce the notion that it is not another online company. From the family name of the business to the actual design, we wanted to fully have the strategy implemented.
The Design
The aesthetic of the brand’s identity design was set to create a memorable mark that was contemporary and relevant, yet not flashy. This avoidance allowed the brand to not feel like another app or online startup that house hunters are constantly bombarded with but show through the design the forward-thinking mindset of this business as well that it is an established entity. The design is a balance between a timeless financial institution and a progressive, cutting edge lifestyle brand
The Creative Solution*
By signaling to the audience through the design implementation of the strategy, we generate trust and elevate the expertise of the business to a new level. This naturally increases the perceived value of the brand and leans into the strengths of the business. The balance of a forward-thinking, agile business with the legitimacy of an established entity, the brand stands out and drives results for the business.
The Results
The rebrand made the mortgage experience feel warmer, more guided, and more personal. Harris gained a visual and verbal identity that could signal trust before the first conversation and support higher-confidence referral decisions.
The Shift
The rebrand made the mortgage experience feel warmer, more guided, and more personal. Harris gained a visual and verbal identity that could signal trust before the first conversation and support higher-confidence referral decisions.
*Learn more why our solutions drive results.
What Improved
The mortgage process felt more personal.
The identity emphasized the founder’s guidance and temperament instead of cold financial transactions.
The brand avoided mortgage cliches.
The system stayed relevant and approachable without looking dated or overly flashy.
Expertise became easier to feel.
The brand helped communicate care, planning, and steadiness before a first consultation.
The visual tone matched the decision.
Because homes are personal, the identity made the financial process feel more grounded and human.
– Brian Harris, Founder
