Lasaura
Crystal-inspired product line of aromas and mists that needed an identity to stand out and connect with its audience.
The Client
For the Hive Supply Company retail brand, this subbrand was created specifically for this product line.
The Challenge
The creation of a brand that speaks to the audience who resonate with the power of crystals while establishing the scalability for this brand to go beyond just its initial instances.
The Strategy
Being a new product, we emphasized focusing on the lifestyle of our target audience to encourage a connection to the brand. Strategically, naming the brand and product names to connect and portray the value each formula presents for the user’s aurora.
The Design
The aesthetic of the brand is to be mystical yet friendly. By leaning into the connotation of the crystal market, we encourage the mystic and ritual of the product and brand.
The Creative Solution*
A brand name and brand identity that aligned with the market yet was distinct in name and identity.
The Results
The new brand increased the product's price point by 57% by giving the collection a more premium, ritual-driven expression. The identity helped the product feel less like a commodity and more like part of a lifestyle.
The Shift
The new brand increased the product's price point by 57% by giving the collection a more premium, ritual-driven expression. The identity helped the product feel less like a commodity and more like part of a lifestyle.
*Learn more why our solutions drive results.
What Improved
The product line gained a ritual.
The brand connected aromas and mists to a crystal-inspired lifestyle rather than only product function.
The system created a more ownable world.
Naming and product language helped the line feel mystical, specific, and expandable.
Mystical became friendly.
The identity leaned into crystal-market cues without becoming inaccessible or overly niche.
The brand could grow beyond one product.
The concept gave the line room for future aromas, mists, and adjacent products.
